Privacy Policy

We collect information you provide directly to us as well as information collected automatically when you use our website.

Information you provide:

• Name, company name, job title, and contact information (email address, phone number, mailing address)
• Account credentials when you register for an account
• Billing and shipping information for order processing
• Inquiries, quote requests, and communications submitted through our contact or RFQ forms
• Technical specifications and drilling data submitted for custom bit recommendations

Information collected automatically:

• IP address, browser type, operating system, and referring URLs
• Pages visited, time spent, and clickstream data via cookies and similar tracking technologies
• Device identifiers and approximate geographic location

We use the information we collect for legitimate business purposes, including:

• Processing and fulfilling orders, quotes, and custom product requests
• Creating and managing your customer account
• Sending order confirmations, shipping updates, and invoices
• Responding to your enquiries and providing technical support
• Sending product updates, promotions, and industry news (you may opt out at any time)
• Improving our website, products, and customer service operations
• Complying with applicable laws and protecting our legal rights
• Detecting and preventing fraudulent or unauthorised activity

We use cookies, web beacons, and similar tracking technologies to operate and improve our website. Cookies are small text files stored on your device that help us recognise returning visitors and understand how you interact with our content.

Types of cookies we use:

• Essential cookies — required for the site to function, including cart and session management
• Analytics cookies — help us understand traffic and user behaviour (e.g., Google Analytics)
• Marketing cookies — used to deliver relevant advertising and track campaign performance

You may disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

We do not sell, rent, or trade your personal information to third parties. We may share your information in the following limited circumstances:

• Service providers — third-party vendors who assist with payment processing, shipping, email delivery, and website hosting, bound by confidentiality agreements
• Business partners — authorised dealers or distributors, only where necessary to fulfil your order or inquiry
• Legal requirements — when required to comply with a court order, law, or regulation, or to protect the rights and safety of VBM Drill Bits and its users
• Business transfers — in connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction

We retain personal information for as long as necessary to fulfil the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Order records and transaction data are retained in accordance with applicable tax and commercial regulations.

When your information is no longer needed, we securely delete or anonymise it in accordance with our internal data management procedures.

We implement industry-standard technical and organisational security measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction. These include SSL/TLS encryption, access controls, and secure server infrastructure.

While we take reasonable steps to secure your data, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security, and you provide your information at your own risk.

Depending on your location and applicable law, you may have the following rights regarding your personal information:

• Access — request a copy of the personal data we hold about you
• Correction — request that we correct inaccurate or incomplete data
• Deletion — request erasure of your personal data, subject to legal obligations
• Opt-out of marketing — unsubscribe from promotional emails at any time via the link in our emails or by contacting us directly
• Data portability — request your data in a structured, machine-readable format where applicable

To exercise any of these rights, please contact us using the details in the Contact section below. We will respond to your request within 30 days.

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected about you, the right to request deletion of your personal information, and the right to opt out of the sale of personal information.

VBM Drill Bits does not sell personal information. To submit a CCPA request, please contact us at sales@vbmdrillbits.com with the subject line "CCPA Privacy Request."

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those external sites. We encourage you to review the privacy policies of any third-party sites you visit.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make material changes, we will update the "Last Updated" date at the top of this page.

Your continued use of our website after any changes constitutes your acceptance of the updated policy.